Varsity College approached DigitLab to work on a youth marketing campaign with the intention of growing their prospective student contact database.
“Challenge Accepted” is a mobile-friendly, web-based application aimed at growing the Varsity College database by gathering user information during the sign-up process.
The application works as a social challenge platform, challenging users to perform fun, harmless dares, invite their friends to take part, share their completed dares (pictures or videos) with their social networks, and track their scores via a Leader Board.
After completing and uploading a dare, the user is rewarded with points that are tracked on their “Challenge Accepted” profile in real-time. Points are allocated to each dare, which are ranked by difficulty: the easiest are worth 10 points each, the more challenging 20 points, and the most challenging 30 points.
The real-time Leader Board displays on the home page, encouraging users to compete with each other to increase their score and get closer to winning the prize: a R100,000 bursary.