With millions of active users and countless content creators, it’s no surprise that everyone wants a piece of the fame pie with more TikTok followers.
But how do you stand out in a sea of content and gain more followers? Well, we think we can help with that. Let’s dive into some of the best strategies to grow your TikTok followers.
Identify Your Target Audience
The first step to growing your follower base on any social platform involves defining your target audience and crafting content tailored to their preferences. TikTok is no different.
Consider examining your industry competitors and influential figures. Analyse the content they share and make note of their most popular videos. Utilise these insights as inspiration to create your own unique content ideas.
Remember that experimenting is key, especially on a rapidly evolving and trend-driven platform like TikTok. You may need to try numerous video formats before discovering the one that truly resonates with your target audience.
Stay on Trend
This is vital for anybody wanting to grow their TikTok following. Participating in popular trends can give your videos more visibility, making it easier to attract new followers.
The best way to keep up with the Jones’ is to regularly consume content on TikTok. You can also head to the search section of your app to see what’s currently hot and if anything stands out to you that you might want to try.
Create High-Quality Content
Nothing beats quality content. If you’re serious about growing your TikTok followers, you’re going to need to keep the long game in mind while jumping on current trends and news. Invest time in creating high-quality videos that will entertain your audience and keep their attention. This includes good lighting, clear audio, and engaging storytelling. Use TikTok’s built-in editing tools or third-party apps to enhance your content.
Zach King is a great example of a high-quality TikTok content creator.
Use the Right Hashtags, Wisely
Just like Instagram, X, and numerous other social media platforms, TikTok relies on hashtags to help users discover your content. However, it’s crucial to ensure that you’re using the right ones.
Using trending hashtags on your unrelated content can be super spammy, instead, you can try typing in relevant hashtags while crafting your caption to gauge the level of engagement these hashtags receive.
Also, don’t forget the popular #fyp or #foryou hashtags, which are commonly employed to appear on the For You page. While the precise impact of these hashtags on content placement remains unverified, their widespread use can still extend the reach of your content.
Create Your Own TikTok Challenge
Possibly the most well-known aspect of TikTok as a platform is its popularisation of challenges. Challenges are not only entertaining but also highly shareable, encouraging users to participate and, in turn, share their own videos. Creating your own TikTok challenge can significantly boost your TikTok followers by leveraging the platform’s virality and engagement factors that have seen it burst onto the scene in recent years.
This exponential sharing effect can lead to increased visibility and user engagement, ultimately attracting more followers to your account. A classic example of a popular challenge that went viral is the “Savage Love” challenge. Inspired by the song “Savage Love” by Jawsh 685 and Jason Derulo, TikTok users started creating choreographed dances to the song, and it quickly became a global trend.
@justmaiko the trio collab u didnt know you needed👀🔥 @jasonderulo @itsjonathanle ♬ Savage Love (Laxed - Siren Beat) - Jawsh 685 & Jason Derulo
As a result, the #SavageLoveChallenge gained millions of views and drew in countless new followers for those who participated, demonstrating the power of TikTok challenges in expanding one’s follower base.
Call to Action (CTA)
Sometimes the best way to get more followers is to ask! You can do this by including a clear and engaging call to action in your videos, encouraging your audience to like, share, or follow your account.
Analyse Your Metrics
Keep a close eye on your TikTok analytics to gain valuable insights into your audience preferences, ensure you’re reaching the right demographic, and determine which video formats resonate the most.
Be open to recreating successful content while also being willing to let go of video concepts that aren’t meeting your performance expectations. It’s essential to consistently monitor your growth, analytics, reach, audience demographics, and more to validate the effectiveness of your TikTok strategy.
Dance to the Music!
Integrate trending sound bites into your TikTok videos to immediately capture your audience’s interest. TikTok is replete with various music snippets, songs, and random audio clips that find repeated use in similar video themes, and leveraging these can significantly enhance your video’s overall impact.
A song that’s doing the rounds on TikTok currently is Billie Eilish’s new hit for the Barbie movie, ‘What Was I Made For’.
@wees.splodge No cause why did that freak me out 😫🥲 #foryoupage #trend #whatwasimadefor #fypシ ♬ What Was I Made For? [From The Motion Picture "Barbie"] - Billie Eilish
A highly effective method for identifying trending sound clips involves regularly engaging with TikTok content and staying attuned to the content shared by renowned TikTok creators and brands. By doing so, you can explore opportunities to seamlessly integrate popular songs into your own content, thereby enhancing audience engagement.
Last Thought
Growing your TikTok followers in 2023 is achievable with consistency and intentionality to implement the above strategies. Remember to be authentic and have fun while creating your content, otherwise what else are you doing it for?
