Digitlab is proud to announce its strategic partnership with Lemlist, an AI-powered sales engagement platform acclaimed for transforming how businesses connect with potential customers. This collaboration significantly advances omnichannel strategies, social selling, and cold emailing for sales teams, recruiters, and marketers.
Cold emailing and social selling are two distinct strategies used in sales and marketing:
- Cold Emailing: This involves sending unsolicited emails to potential customers without prior interaction with the sender or the business. The goal is to initiate a conversation and eventually convert these prospects into customers. It requires a well-crafted, relevant, personalized, and engaging message to stand out in the recipient’s inbox and prompt a positive response.
- Social Selling: This strategy leverages social media platforms to build relationships with potential customers. Salespeople use these platforms to share content, engage in conversations, and establish themselves as industry experts. By fostering connections and trust on social media, they aim to influence the purchasing decisions of their network. Social selling is less about direct selling than building long-term relationships and credibility.
Lemlist’s platform has demonstrated exceptional success, with over 437 million successful email campaigns, generating over $110 million in the past month. The partnership will integrate Lemlist’s capabilities in lead automation, especially on LinkedIn, and managing multichannel campaigns into Digitlab’s services in Lead Generation.
“|This partnership is a testament to our commitment to providing innovative solutions that empower our clients to build stronger customer relationships and drive growth.”Says Digitlab CEO, Mike Saunders.
By integrating Lemlist’s cutting-edge technology, Digitlab aims to redefine the sales and marketing landscapes. The collaboration focuses on leveraging Lemlist’s strengths in LinkedIn lead extraction and multichannel campaign execution, enhancing our client’s ability to connect with their target audience more effectively.
This partnership is a testament to our commitment to providing innovative solutions that empower our clients to build stronger customer relationships and drive growth.
The Lemlist partnership is the next in a powerful set of partnerships Digitlab has assembled in HubSpot, Mailchimp, Clickit, SproutSocial and Apollo to provide client with the delivery of data-driven marketing and sales automation. The platforms Digitlab have partnered with are investing heavily in AI advancement, UI enhancements, Data-driven attributions, and this perfectly aligns with Digitlab’s vision to provide exceptional partnerships across the spectrum of revenue operations.
Digitlab and Lemlist are committed to delivering an unmatched level of service, combining expertise and innovative technologies to help businesses achieve their sales and marketing objectives more efficiently and effectively. This partnership marks a new era in digital marketing, offering measurable results and a competitive advantage in an ever-evolving market.