How Data Helps Marketers Be More Innovative
October 12, 2016
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Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’?
Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’?
In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly. It’s no wonder that Axonn Research found that seven in ten people saw brands in a more positive light after viewing an interesting video about them. So, with video on the rise, let’s look at how brands are using online video in more detail.
It is possible that you are contributing to your own negative sentiment without even knowing it. Someone is upset with your brand and you respond with a simple statement:
Employers across the board are clear on the need to use their digital platforms to access and engage with customers, as well as potential employees.
In the golden age of advertising (think Mad Men, think 1950s) it was the brands telling the consumers how to think, what to do, and how to live.
National pride can be a tricky thing at times depending on where you live. Pride in one’s city is often easier to foster and take on. Brands that work towards the good and promotion of a city or town can expect to generate a good deal of brand love in return. Because we all love it when we see our city promoted, when we see it flourish. And changes and improvements to our locality – to things like streets corners, parks and public squares – are things we really can see and feel.
For several years entrepreneurs and organisations around the world have been making use of crowdfunding platforms to fund their start-ups and projects.
It’s marketing 101 to avoid the major contentious topics when allowing your brand a voice.
Technology is the means to doing new things in the retail space, but without creativity all that technology sits underutilised. What’s exciting is apparel companies who are coming up with innovative ways of using technology in their products and marketing endeavours.
About RIB CCS RIB CCS is a multi-national fit-for-purpose software solutions provider, serving over 40,000 clients in over 80 countries for over 40 years. Small,
About RIB CCS RIB CCS is a multi-national fit-for-purpose software solutions provider, serving over 40,000 clients in over 80 countries for over 40 years. Small,
About RIB CCS RIB CCS is a multi-national fit-for-purpose software solutions provider, serving over 40,000 clients in over 80 countries for over 40 years. Small,
About RIB CCS RIB CCS is a multi-national fit-for-purpose software solutions provider, serving over 40,000 clients in over 80 countries for over 40 years. Small,
