Lessons Learnt Chasing A Dream: Gain More By Giving Back

I’ve always admired how people come together to create something new and spectacular. Musicians do this frequently. They’re more interested in making great music than self-promotion, making them more willing to work together.

Great musicians are always looking for new talent to collaborate with - people they can perform, write and ultimately promote the music industry with. Collaboration helps musicians introduce themselves to new audiences, learn, grow and network. It helps build both the industry and the individuals involved.


Authentic Loyalty Through Brand Utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick.


Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content


Be Brave: Differentiate with Digital

Originally published as Be brave: Differentiate with digital on Bizcommunity


How Brands are Using Video

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly. It’s no wonder that Axonn Research found that seven in ten people saw brands in a more positive light after viewing an interesting video about them. So, with video on the rise, let’s look at how brands are using online video in more detail.


Spotlight On… Sibu Mpanza

We caught a very interesting up-and-comer under our #DigitLabSpotlight, and we thought we’d share.


Spotlight On… Gareth Pon

Welcome to our #DigitLabSpotlight on Africa’s Top Instagrammer, the man behind the mobile and camera lens himself, Gareth Pon.


Spotlight On… Sam Wright

Our #DigitLabSpotlight caught Editor of Tech Girl, and newly minted employee of Webfluential, Sam Wright in its beam this week.


Spotlight On… Kyle Fraser

This week we caught coffee lover, creative and Founder and CEO of PlusNarrative, Kyle Fraser, under our #DigitLabSpotlight to find out a little bit more about what makes him tick.


Spotlight On… Mbali Zondo

This week’s #DigitLabSpotlight caught Apple South Africa’s PR and Communications Manager, Mbali Zondo, in its beam and captivated us.