Why businesses should join the Twitterverse

Twitter is one social network in particular that I believe is a fast and efficient way for businesses to communicate and engage with users online.Twitter is one social network in particular that I believe is a fast and efficient way for businesses to communicate and engage with users online. Let's face it, no-one has the time, energy, or the patience to read a five page essay on why they should invest in your company. It's for this very reason that Twitter is so effective. You're limited to 140 characters, and have to get your point across in a matter of a few words ...


Is technology leaving education behind?

Photo © britannica.comWith technology tripping over itself in its rush from one improvement to the next, progress and change have never been more rapid. Even ‘rapid’ seems an understatement. Except in one area: education. And that seems to be the case globally, not just here in South Africa, where we’re still struggling to give every child an education, never mind figuring out how to give them an education that keeps pace with global trends ...


Mobile applications and their impact on our daily routine

A recent stint without my phone raised my attention to the fact that I am an absolute app addict.A recent stint without my phone raised my attention to the fact that I am an absolute app addict. It’s not that my life is governed by the applications installed on my phone, but rather that I have become accustomed to the convenience offered by these apps. With Facebook’s recent $1 billon acquisition of Instagram ...


How to brand yourself online to get a better job

Finding a job can be the most frustrating experience.Finding a job can be the most frustrating experience. I have good and bad news for you, students of today. The bad news is that the job market is more competitive than ever. The good news is that you can do something about being seen before other candidates ...


Pinterest: Hidden agendas or not?

Unsurprisingly retail and fashion brands are jumping on the Pinterest bandwagon. Fast.Unsurprisingly retail and fashion brands are jumping on the Pinterest band wagon. Fast. But not all brands and users out there are using Pinterest for the greater good. I would question the integrity of a brand simply using Pinterest as another competition platform and creating mindless campaigns with the sole purpose of increasing their following ...


Facebook Timeline and your brand

In just over a week from now, Facebook will switch to the much talked about Facebook Timeline.In just over a week from now, Facebook will switch to the much talked about Facebook Timeline. It was first talked about in the f8 conference last year, and until as late as February this year, it was still unclear when this shift would definitely happen. But now it’s upon us. So what are the new features that Timeline brings to your brand or business?


Ten things NOT to do when blogging

Thinking of joining the social networking world of blogging?Thinking of joining the social networking world of blogging? Congratulations! As technology evolves, blogging has become a lot easier to set up and manage. However, regardless of how easy it may be to set up, setting up and posting professional-looking blog posts is a little more tricky and should not be taken lightly!


Pin your social marketing on the next big thing

Launched in 2010, Pinterest is the hot potato of social media sites – the others can’t touch it.Launched in 2010, Pinterest is the hot potato of social media sites – the others can’t touch it. With more than 7 million unique visitors in December 2011, the online social pinning platform has grown exponentially, crossing the 10 million mark in the US – faster than any standalone site before it ...


Explaining Social Media to the powers that be

Social media still seems quite scary and unfamiliar to a lot of business people.Many social media professionals or in-house employees wish their companies would adopt a more ‘socially engaged’ corporate culture, but getting the boss at the top to buy into its power and worth can prove to be quite challenging at times ...


Social media courses to help you get started

I love teaching people about social media and how it can impact their business. I have been in awe of how businesses have been turned around simply by implementing a well thought out digital strategy.


Employing a recruitment strategy has never been simpler

Many corporates often have difficulty with putting together a sound and effective recruitment strategy and with the advance of social media, many corporates are turning to the digital platforms for staffing solutions.Many corporates often have difficulty with putting together a sound and effective recruitment strategy and with the advance of social media, many corporates are turning to the digital platforms for staffing solutions. Towards the end of 2011, LinkedIn announced its new recruitment product for 2012 – “LinkedIn Talent Pipeline” – which falls under LinkedIn corporate recruiting solutions ...


Social media knows no limit, do you?

Admittedly, social media can be quite confusing, especially for those of older generations.


The business blog R-evolution

Following a recent venture providing technical support – and the countless queries I received from the “less-technologically-advanced” Generation X crowd – I felt rather inspired to write about the blogging world and how our technology and marketing skills are evolving!


Dear @Valentine … will you be mine?

Whether you are a romantic or not – the fact of the matter is that in today’s era you will not be able to avoid the Valentine's Day fever.


Does your brand need to get a little more social?

We all know that social media is by no means new, however it’s astounding how many businesses have failed to recognise it as a powerful marketing tool. It’s changed the way brands and consumers communicate and is something companies can no longer afford to ignore. True Story.