In the ever-evolving landscape of communication channels, email remains the primary platform for digital interaction. However, its prominence also makes it a prime target for cybercriminals, particularly with the alarming 1265% increase in phishing attempts,
The recent updates to Google Business Profiles are pivotal, particularly in the wake of the COVID-19 pandemic that has prompted a seismic shift in how businesses operate.
Google Advertising Guide Advertising on Google has come a long way since the days of Google Adwords. Today’s Google is investing heavily in responsive, conditional online advertising – using machine learning and artificial intelligence to
In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly. It’s no wonder that Axonn Research found that seven in ten people saw brands in a more positive light after viewing an interesting video about them. So, with video on the rise, let’s look at how brands are using online video in more detail.
With mobile being the biggest thing since, well, pretty much anything, how do you stand out from the crowd?
In the ever-evolving realm of digital marketing, one common question that plagues marketers and copywriters is, “What is the ideal blog length?” The answer isn’t as straightforward as one might hope, as it largely depends
QuillBot is a paraphrasing tool that uses artificial intelligence to rewrite text. It can be used to improve the clarity, conciseness, and fluency of text. It is a popular tool for students, writers, and anyone
New research focusing on YouTube Shorts, the platform’s short-form video content, has uncovered exciting insights. Today we delve into these findings, connecting them to the crucial awareness stage of the buyer’s journey.
Data-driven marketing has emerged as a linchpin for organisations aiming to build scalable and robust marketing strategies. At the heart of this approach lies the invaluable asset known as 1st Party Data. While the concept is
A hotel website is a vital tool for attracting bookings online, but simply having a website does not mean guests will be flocking to it. In this article, we are unpacking seven ways a hotel