“Email is dead” said the people who sends an average of 306 billion emails every day – over 2.4 billion every second.
Of the global daily deluge of emails, around 125 billion are business-related and over 110 billion are consumer-centric.
The average office worker receives over 120 emails, and sends more than 40, every single day.
Oh no, email is far from dead. In fact, with the rise of email signature software, allowing businesses to execute marketing campaigns via their email signatures, email is only just getting started!
In this article we unpack the concepts of email signature software and email signature marketing, look at the benefits of using email signature software, and share the specific industries that could benefit most from using email signature management technology.
What is email signature software?
Email signature management software is a tool designed to streamline the creation, deployment, and management of email signatures across an organisation.
It offers a centralised solution for standardising and controlling email signatures to ensure consistency in branding, messaging, and contact information across all outgoing emails.
By using email signature management software, organisations can maintain a professional and consistent brand image in their email communications, ensure compliance with legal requirements, and efficiently manage signatures across many users.
This type of software is particularly valuable for businesses looking to create a new marketing channel, streamline their email signature processes and maintain a cohesive and professional appearance in all outgoing emails.
Email marketing effectiveness
Email Marketing continues to be a cornerstone for fostering customer relationships and propelling sales, with its efficacy more pronounced among mid-sized to larger businesses.
This channel’s resilience in the digital marketing mix is a testament to its targeted and personalised approach, which can yield substantial returns when executed effectively.
As the graph below shows, email marketing is in the top five most effective marketing channels for both B2B and B2C businesses:
Content effectiveness: where do email campaigns rank?
When it comes to content types that drive business value effectively, B2B businesses consider the following as their top five:
- Email Campaigns
- Social Media Posts (Image-based)
- Blog Posts
- Infographics
- Social Media Posts (Video-Based)
The following list outlines the five most effective types of content for B2C businesses:
- Social Media Posts (Image-based)
- Social Media Posts (Video-Based)
- Email Campaigns
- Social Media Reels
- Ephemeral Content
Email Signature Software: An unseen opportunity
Our Insight 2024 trend survey data shows that while Email Signature Software is not widely adopted by organisations, it shows very high success rates to deliver return on investment for those who have implemented it.
We see this in practice with the majority of our clients finding the software an integral part of their marketing infrastructure once implemented.
Discover the trends shaping digital in 2024
Conducted in collaboration with the Digital Marketing Conference, our 16-question survey on the current state of digital provides valuable insights into prevailing marketing strategies and industry trends.
The Insight 2024: The State of Digital Report offers expert insights from digital marketing professionals and analysts, a comprehensive analysis of key trends derived from survey data and expert articles, and strategic guidance to inform smart decision-making.
We delve into critical questions that touch on what’s currently effective in digital marketing, how to authentically embody customer-centricity, effective data utilisation, the impact of various digital channels, budgeting strategies, the importance of adaptability and innovation in the face of economic volatility, the role of marketing technology (including analytics, CRM, and automation), the transformative power of generative AI, and consumer insights on messaging, user-friendly interfaces, and the influence of platforms like TikTok.
