Tag: social media

Did Social Media Kill Storytelling?

Digital Focus, People Focus

Mankind has been telling stories right from the very beginning, but has social media – and the immediacy it brings – killed storytelling?

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Accelerate to Digital Victory This Year with DigitLab Academy

Our News

Welcome to 2019! There’s no better time than the fresh start of the new year to reevaluate the direction of your business and begin...

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DigitLab, representing digital innovation at the Loeries

Brand Focus, Digital Focus, Our News

We are proud to announce that our work with SA CAN in creating the TrackBox Emergency Response App has earned us a finalist spot in the...

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Can We Control Fake News And Its Effect On Business?

Brand Focus, Business, Digital Focus

Recently, there has been an increase in fake news stories and websites, which is concerning. Research done by the Reuters Institute for the Study of Journalism suggests that 51% of people with online access use social media as their primary news source.

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Shifting Focus From Success to Significance

Brand Focus

Brand love doesn't come from lifestyle alignment and it won’t come from fancy content, it comes from doing things of significance....

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What Conan O’Brien Taught Us

Brand Focus, Digital Focus

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have...

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What’s your consumer ‘share of intent’?

Digital Focus, People Focus, Strategy Focus

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.

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Improving the Relationship Between Data Analysts and Marketers

People Focus

Data analysts and marketers historically have not needed to work closely together. Today, that has changed....

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Authentic Loyalty Through Brand Utility

Brand Focus, People Focus

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the...

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Marketing Products on Social Media

Digital Focus, Strategy Focus

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content

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